Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Beautiful in every place

Detachable stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

Top 4 Features

360 All round design

Beautiful from every angle

Matte Display

Enjoy what's on, not the reflections

Detachable Stand

Beautiful anywhere, on the shelf or on the floor.

QLED Technology

Bring more than a billion colors to life
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Beautiful in every place

Detachable stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

See the world in QLED Technology

100% Color Volume & HDR 10+Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
** QLED : Samsung QLED is Quantum dot based TV.
*** 100% color volume measured to DCI-P3 standard, certified by VDE.
**** Compatibility with all HDR content is not guaranteed.
***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Serif Design

By Ronan & Erwan Bouroullec

'I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Unique inspiration for your space

Ronan & Erwan Bouroullec Design

The Serif is more than a TV. The Serif blends harmoniously with spaces and home interiors.

Aesthetically beautiful color

Two Colors

Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

* The product color may vary by region.

Smart

The smart way to access your favorite content

Smart Hub_Global (Check the right image for your region)

Discover your favorite movies, TV shows, games and ambient screens all in one place.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language. ** Some services are available to watch after registration and subscription.

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

* This service only works when TV and mobile are turned on. ** Requires installation of the SmartThings app. *** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. **** Apple AirPlay may not be supported depending on the model or geographical area.